Apple and consumers Apple has always been the consumer focused computer company. Their products are famed for being easier to use than anyone elses. Unfortunately they've lost this focus, as the glitzy but irritating features in OS X demonstrate. It's as if Ideo has taken over their user interface department, with catastrophic (though award-winning) results. I'm afraid for (and of) their upcoming home audio device, which I am sure will be pretty, but over-priced and needlessly irritating to use. More focus on the experience, less on the demo please.