Friday, March 29, 2002

Microsoft does not know how to sell into enterprise Microsoft (and Uniysis) are going to run ads telling people not to use Unix because it locks them into proprietary, expensive systems. Apart from the outright gall, you gotta wonder who these ads are going to effect. Enterprise software is not soap, and I fear for any company that makes its purchasing decisions based on 30 second shills that interrupt Seinfeld reruns.

When I interviewed at Microsoft (yes, yes) most of their questions revolved around selling shampoo or fizzy drinks. But the skills required to push sugar water are entirely unrelated to selling enterprise software into enterprise (which the company wants to do, but clearly doesn't know how). I wonder if Microsoft's marketing department knows how irrelevant it's been to the company's success. The company's strategy department, on the other hand, knows exactly what it's doing.


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