Friday, March 10, 2006

Good experiences with kitchen tools

I am sure many of you are familiar with Oxo kitchen products. They make attractive, clever peelers, spinners, mashers etc. that are much easier, and more pleasant to use, than those of other brands.

They began by making easy grip versions of common products for older people with arthritic hands. It turned out that everyone appreciated more comfortable, easy to use items.

Strangely enough, this is similar to what I think will happen in the cell phone market -- a company will make a simple "old person's" cell phone and then be shocked to see that it is popular with everyone.

This article details how Oxo goes about the design process, how they integrate customer feedback into product development, and all the attention to tiny detail that goes into creating good customer experiences.


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