Monday, July 11, 2011

Down on Google day -- part 2

Wired has a long article on the birth of google+. Read it if you dare.

What struck me was the complete lack of strategy behind Google's entry into the social space. There's a certain kind of executive, whom you run into a lot at the certain level, who has very crude reasoning for what he does. It's all very ENTJ run amok. I'm sure there are slides floating around the Googleplex that shows Facebook is now competing with the internet for user time. But I'm wondering if this is really important. It's like the portal strategy Yahoo! & company were running in the late 90s to make eyeballs more "sticky". Then Google comes along and shows that it's not about sticky eyeballs -- it's about creating customer value and them capturing it.

Here we are 10 years later, and now Google is worried about how sticky the eyeballs are. Sad.



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