Wednesday, October 24, 2001

Technology short sightedness Apple released their new portable MP3 player, the iPod. Technology guys are unimpressed because the technical specs aren't that novel. They don't understand how ease-of-use is the real driver of technology adoption for mass market goods (and therefore, the real driver of revolutionary change). Read the short-sighted whine on Slashdot. When technology folks focus on the experience of actually using their products (and seeing beyond the specs) you see dramatic spikes in demand. I don't know if Apple really is bringing a revolutionary ease-of-use to the iPod (given the Aqua nightmare) but they might be. That's the marketing copy anyway.


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